AdinCube by Mozoo

AdinCube is an advertising technology product that provides an AI-powered ad revenue optimization platform for mobile application publishers. The technology is delivered through a Software Development Kit (SDK) which, once integrated, gives publishers access to a wide range of advertising demand sources.

The core of the service is a predictive algorithm that utilizes multi-level machine learning. This system analyzes available ad networks, ad exchanges, and various buying metrics in real-time. It predicts the earnings from performance-based campaigns and places them in direct competition with CPM (cost per mille) campaigns, selecting the highest-yielding advertisement at the moment an impression is served. This automated process aims to maximize both ad revenue and fill rates for publishers without manual intervention. The business model is centered on helping app developers and publishers increase the monetization of their mobile traffic.

The company was founded in Paris by Etienne Rugeri and Jonathan Ferrebeuf. In August 2017, AdinCube was acquired by the mobile advertising group Mozoo for a reported $20 million. The acquisition was intended to merge AdinCube's AI-driven mediation technology with Mozoo's experience in mobile traffic monetization to create a more comprehensive solution for publishers. Mozoo, founded in 2010 by Jules Minvielle, specialized in mobile advertising and brand content before this acquisition.

Keywords: ad revenue optimization, mobile publishers, ad mediation, SDK, artificial intelligence, machine learning, programmatic advertising, mobile monetization, in-app advertising, ad exchange, ad network, yield optimization, CPM, fill rate, adtech, mobile advertising, predictive algorithm, demand sources, revenue management, app monetization