Adikteev
App re-engagement platform for publishers in gaming, e-commerce, on-demand, services and entertainment.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor investor | €0.0 | round | |
| investor investor investor investor investor investor investor | €0.0 | round | |
* | €12.0m | Series B | |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 178 % | 43 % | - | - | (41 %) | 57 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 9 % | 9 % | - | - | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 7 % | 10 % | - | - | - | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
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Founded in Paris in 2012 by Xavier Mariani, Emilien Eychenne, and Frederic Leroy, Adikteev operates as a mobile marketing platform focused on app re-engagement and user retention for performance-driven marketers. Initially conceived as a CRM tool for mobile apps, the company has evolved, notably through strategic acquisitions that expanded its technological capabilities. Co-founder and CEO Xavier Mariani's prior experience in M&A and private equity seems to have influenced this growth-through-acquisition strategy.
Adikteev's development was significantly shaped by two key acquisitions. In 2015, it acquired Motion Lead, a French company specializing in mobile creative technology, which enhanced its ability to deliver interactive and playable ads. This was followed by the 2017 acquisition of Trademob, a German mobile demand-side platform (DSP), which provided a predictive engine, programmatic buying capabilities, and access to a global advertising inventory. This pivot led the company to focus more on app retargeting and user retention, serving clients like eBay, Amazon, and Uber. The company has secured $13.4 million in total funding over two rounds, including a $12 million Series B in 2018 led by Ring Capital and BNP Paribas Developpement.
The company's business model is centered on being a managed service provider for mobile app publishers. It operates a demand-side platform (DSP) that is specifically built for app retargeting, helping clients re-engage users who are inactive or have churned. Adikteev makes money by running these targeted mobile advertising campaigns for its clients, which include prominent names like Twitch, Mattel, and TikTok. Its services are designed to increase user lifetime value (LTV) and drive incremental revenue for app developers. A key feature is its churn prediction technology, which identifies users at risk of leaving, allowing for preemptive re-engagement campaigns. By integrating this churn prediction into its bidding strategy, the platform aims to optimize ad spend and maximize return on investment for its clients.
Keywords: app retargeting, mobile marketing, user retention, demand-side platform, churn prediction, mobile advertising, adtech, performance marketing, user re-engagement, dynamic creative optimization, playable ads, user lifetime value, mobile programmatic, app marketing, advertising network, user acquisition, mobile DSP, in-app advertising, audience analysis, mobile campaigns
