Adictiz
develops and publishes games on mobile and on the web.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 Valuation: €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | (10 %) | 8 % | (9 %) | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 14 % | 4 % | 2 % | 11 % | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Adictiz provides a Software-as-a-Service (SaaS) platform focused on gamified marketing campaigns, enabling brands to enhance audience engagement and data collection. The company was established in 2009 by Charles Christory, who has a background in entrepreneurship and business development. Initially starting as a developer of social games, the company pivoted towards a B2B model, offering brands tools to create customized gaming experiences. This strategic shift allowed Adictiz to build a sustainable business by addressing the marketing needs of other companies. The firm was acquired by Webedia in April 2018.
The company's core offering is a platform that allows clients to create interactive and gamified content to connect with their audiences across various digital touchpoints, including websites, social media, mobile apps, and in-store kiosks. The business model is subscription-based, with clients like Leroy Merlin, Galeries Lafayette, and Crédit Agricole using the service to achieve marketing objectives such as lead generation, CRM enrichment, and driving traffic to physical or online stores. Revenue is generated through subscriptions to the platform, which offers over 50 customizable game mechanics and a dashboard for real-time data tracking and analysis.
Adictiz's platform is designed for marketing teams in various sectors including retail, e-commerce, banking, and travel. Its key features include a drag-and-drop campaign builder, pre-built templates, and extensive customization options. The platform facilitates the creation of quizzes, contests, and other interactive formats that can be distributed through social ads and programmatic advertising. It also integrates with CRM and Data Management Platforms (DMPs) to allow for direct enrichment of client databases. A notable aspect is the ability to deploy campaigns as 'Playable Ads' via programmatic channels like DV 360, aiming to maximize reach and user interaction time.
Keywords: gamification marketing, SaaS platform, audience engagement, data collection, lead generation, interactive content, customer acquisition, playable ads, CRM enrichment, brand loyalty