Adhese

Adhese is a technology company specializing in digital advertising solutions that empower media owners and advertisers. Operating primarily in the European market, Adhese offers a flexible platform that supports both identity-based and anonymous advertising, ensuring compliance with GDPR regulations. The company's core clients include large media owners and retailers who seek to monetize their digital media assets effectively. Adhese's business model revolves around providing a full-stack alternative for digital advertising, which guarantees transparency, control, and no hidden agendas. Revenue is generated through the licensing of their technology platform and associated services. The platform is designed to function without identifying users, making it fully operational on anonymous traffic, thus respecting user privacy. Adhese's solutions include the Adhese Gateway for publishers and Adhese Dale for advertisers, both of which emphasize efficiency, auditability, and control. By offering a realistic roadmap for retail media and a solid market approach, Adhese helps clients navigate the complexities of digital advertising in a privacy-conscious world.

Keywords: digital advertising, GDPR compliance, media owners, advertisers, anonymous traffic, transparency, control, retail media, programmatic, monetization.