Albert Technologies

Albert Technologies, operating under the brand albert.ai, has developed a sophisticated artificial intelligence marketing platform designed to automate and optimize digital advertising campaigns. Founded in 2010 by Or Shani, who serves as the CEO, the company emerged from his vision to leverage AI for more efficient and effective marketing execution. Shani's background includes experience as an online media strategist and founder of other ventures, which provided him with the foundational knowledge to address the complexities of digital advertising through technology.

The company's core offering is a self-learning digital marketing ally that autonomously manages and optimizes paid campaigns across various channels, including search, social media, and programmatic advertising. Albert's platform connects directly to a client's existing advertising accounts, analyzing vast amounts of data to make real-time adjustments. This includes tasks like audience targeting, media buying, budget allocation, and creative-to-audience matching, which are performed at a scale and speed beyond human capability. The business model is centered on providing this platform as a service, primarily targeting large enterprises and Fortune 500 companies that manage complex, high-volume digital advertising budgets. It operates on the principle of a human-machine collaboration, where the AI handles the data-driven, tactical execution, allowing human marketers to focus on higher-level strategy, creative insights, and overall brand direction.

A significant milestone in the company's history occurred in the first quarter of 2022 when it was acquired by Zoomd, a publicly-traded company specializing in MarTech and mobile app user acquisition. This acquisition integrated Albert's AI capabilities into Zoomd's broader suite of marketing technology solutions. Before the acquisition, Albert Technologies had already established a notable market presence, having been listed on the London Stock Exchange's AIM market since 2015. The platform's value proposition lies in its ability to process and act on massive datasets for multivariate testing and continuous optimization, aiming to deliver significantly improved campaign performance and return on investment for its clients.

Keywords: artificial intelligence marketing, digital advertising automation, paid campaign optimization, MarTech platform, cross-channel advertising, programmatic ad buying, autonomous marketing, robotic process automation, ad-tech, marketing AI