Adform
Making display advertising simple, relevant, rewarding for agencies and advertisers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Late VC | ||
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 14 % | 7 % | 2 % | 18 % | 5 % | (4 %) | 15 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | 12 % | 25 % | 26 % | 21 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (19 %) | (11 %) | 3 % | 13 % | 6 % | 4 % | 9 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | 35 % | 37 % | 35 % | 30 % | 25 % | - | - |
Source: Company filings or news article
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Adform, founded in 2002 in Copenhagen, Denmark, is a prominent player in the advertising technology sector. The company specializes in providing software solutions that automate digital advertising for both buyers and sellers. Adform's platform enables the creation of highly engaging HTML5 rich media and video ads through an intuitive drag-and-drop interface, allowing users to add rich media elements, effects, and animations without the need for coding. The platform also supports video components and Dynamic Creative Optimization (DCO) functionalities, ensuring ads are effective and programmatically valid.
Adform serves a diverse range of clients globally, including high-profile and loyal customers, supported by a workforce of over 700 employees. The company's business model revolves around offering comprehensive advertising solutions that streamline the ad creation process, making it easier and faster for clients to produce high-quality digital ads. Revenue is generated through software licensing, subscription fees, and possibly performance-based models.
Operating in the digital advertising market, Adform continues to innovate and expand its product offerings to meet the evolving needs of its clients. The company is led by its founders and a strong management team with extensive tech experience, ensuring ongoing execution of their vision for delivering an integrated advertising platform.
Keywords: advertising technology, digital ads, HTML5, rich media, video ads, programmatic, automation, DCO, global clients, software solutions.