Addsem Company

Established in 2011, Addsem Company is a marketing technology firm specializing in leveraging data and AI to optimize advertising performance. The company was founded by CEO Minsik Kim. Addsem operates primarily in the digital advertising market, serving a diverse client base that includes major corporations like Samsung, LG, and Hyundai, as well as small and medium-sized enterprises.

The core of their offering is an AI-based advertising management solution designed to enhance business growth by automating and improving the efficiency of marketing campaigns. This service analyzes advertising data to provide actionable insights, helping clients to increase sales and streamline their marketing efforts. The platform manages a significant annual advertising budget, demonstrating its scale and the trust placed in it by its clients. Their business model is centered on providing these technology-driven marketing services, generating revenue by managing and optimizing client advertising spend.

Addsem has been recognized for its technological capabilities and market presence. In 2022, the company was selected for the 'K-Unicorn Project,' a government initiative to support promising startups, and received a preliminary unicorn valuation. They have also expanded their reach by registering as an official agency for major platforms like Google, Facebook, and local players such as Naver and Kakao. Keywords: advertising technology, AI marketing, performance marketing, data analysis, digital advertising, ad optimization, marketing automation, SaaS, martech, campaign management