Add-X
Mobile advertising revenue optimization platform for publishers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Add-X is an ad-tech company that provides a mobile ad revenue optimization platform for app developers and game publishers. Founded in October 2016 by CEO Kang Yul-bin and other professionals from IT companies like Naver, Samsung, and Nexon, Add-X aims to maximize ad revenue for its clients. The company operates as a Supply-Side Platform (SSP), focusing on increasing revenue for media publishers rather than the advertiser side.
The core of Add-X's service is a proprietary algorithm, "Dynamic Waterfall™", which automates and optimizes the ad mediation process. This technology dynamically responds to fluctuations in ad network costs, ensuring the highest possible eCPM (effective cost per mille) for publishers. The platform provides a one-stop service that includes an integrated SDK for easy implementation, a unified dashboard for transparent performance monitoring across all ad sources, and simplified revenue settlement. Add-X supports various ad formats, including rewarded video, interstitial, banner, and native ads.
The company serves as a subsidiary of Kakao Games and Neptune. Add-X has established partnerships with over 110 companies, including Kakao Games, Com2us, and Hancom, providing services to more than 610 mobile apps. To expand its business scope, Add-X has acquired several casual and mid-core game development studios such as NflyStudio ('Infinite Stairway') and CodeDog ('Secret of the Birth of Yonggu'). In June 2022, Google recognized Add-X as a Google Certified Publishing Partner (GCPP), its highest designation for publishing partners. In 2023, the company launched 'Add-X 2.0', which introduced personalization features to further enhance revenue optimization by analyzing user targets and optimizing by ad placement and country.
Keywords: mobile ad monetization, ad revenue optimization, ad-tech, Supply-Side Platform, SSP, eCPM optimization, ad mediation, in-app advertising, mobile game monetization, Dynamic Waterfall, app monetization, advertising algorithm, programmatic advertising, mobile advertising, ad network management, publisher tools, SDK, ad performance, digital advertising, Kakao Games