Adbuy

Adbuy is a media buying agency specializing in crafting and executing targeted advertising campaigns across both digital and traditional channels. Founded in 2006 by Frederic V. Bien and later joined by partner Dave Andersen, the company was established to provide an accessible, analytics-focused, and accountable media purchasing service. Bien has a background in technology and entrepreneurship, having founded and sold previous companies like Bien Logic and co-founding Blinq Media, which was acquired by Gannett. Andersen brings extensive corporate communications experience from his time at General Motors, Cox Communications, CNBC, and Charter Communications.

The company operates on a service-based business model, functioning as a media planning and buying agency for its clients. Adbuy's revenue is generated by providing its expertise in media strategy, placement, and analytics to businesses, ad executives, and creative teams. The firm's proprietary 5-step process involves campaign planning through discovery and audience analysis, campaign creation in coordination with creative agencies, strategic media placement, and detailed performance measurement with weekly progress reports and trend analysis. Adbuy emphasizes a data-driven approach, basing decisions on key performance indicators like reach, frequency, and consumer engagement to maximize return on investment. They serve a range of clients by planning and purchasing advertising space on their behalf, leveraging deep industry relationships to secure optimal placements and rates.

Keywords: media buying, advertising agency, media planning, digital advertising, traditional media, campaign analytics, target audience analysis, ad placement, media strategy, data-driven advertising, ROI marketing, advertising performance, media investment, consumer engagement, brand awareness, campaign management, social media advertising, online video advertising, advertising reporting, media purchasing