Acumen

Acumen Commercial Insights is a revenue management consultancy focused on optimizing pricing and investments for consumer product companies. Operating primarily in the fast-moving consumer goods (FMCG) sector, Acumen helps brands manage trade promotions, which often constitute a significant portion of their expenses. By leveraging their expertise, Acumen enables clients to make informed decisions that drive return on investment (ROI). The consultancy's business model revolves around providing strategic insights and tools, such as their Trade Promotion Management tool, Acumen Invest, which has been successfully implemented by major clients like Coca Cola Hellenic and Premier Foods. Acumen's services are designed to challenge existing models and perspectives, fostering a more integrated approach to data utilization and business growth. The company serves a global clientele, bringing industry-specific knowledge and tailored solutions to enhance operational efficiency and profitability.

Keywords: revenue management, consumer brands, trade promotions, pricing optimization, ROI, FMCG, consultancy, data insights, business growth, global clients.