ActiveStrategy
Performance Management and Measurement.
| Date | Investors | Amount | Round |
|---|---|---|---|
$2.0m | Early VC | ||
| Total Funding | 000k | ||
Founded in 2000, ActiveStrategy, Inc. was a provider of enterprise performance management software and associated management consulting services. The company was established by Jeff Bunting, a technologist with over 30 years of experience in founding and leading tech companies, specializing in areas like AI, software engineering, and big data. His background in computer science directly informed the development of ActiveStrategy's core products.
The firm's primary offering was the ActiveStrategy Enterprise (ASE) software, a comprehensive, web-based platform designed to help organizations manage business performance. It integrated strategic planning, Balanced Scorecards, operational dashboards, KPI tracking, and project management into a single application. This allowed clients to align their operational activities with strategic goals. The software was available both as a cloud-based SaaS solution and as an on-premise installation, requiring minimal IT support for clients. In addition to its software, the company provided consulting services to assist organizations in implementing performance management and measurement systems. ActiveStrategy served a diverse client base across various sectors, including large government entities like Miami-Dade County, which used the software to manage its nearly 30,000 employees.
The company's business model centered on software licensing (SaaS subscriptions and installed software) and revenue from its consulting services. A significant milestone for the company was the launch of ASE version 10 in 2011, which introduced a more streamlined user interface and dynamic dashboard capabilities. In October 2012, ActiveStrategy was acquired by The Advisory Board Company, after which it ceased to operate as an independent entity.
Keywords: ActiveStrategy Inc, performance management software, enterprise software, strategic planning, Balanced Scorecards, KPI deployment, business performance management, strategy management, Jeff Bunting, ActiveStrategy Enterprise, The Advisory Board Company, operational dashboards, strategy execution, performance measurement, goal management software, Plymouth Meeting, consulting services, iRound platform, corporate performance management, strategy alignment