Acquafit intimate

Acquafit Intimate operates in the intimate wellness market with a focus on creating hypoallergenic and dermatologically tested products. The company was founded in 2020 by Bianca Gfrei, whose personal experience with skin sensitivity and allergies informed the product development process.

Gfrei's background is rooted in entrepreneurship, having previously founded a matchmaking platform called 'Kiwis' and worked in startup consulting and venture capital. This experience provided her with insights into building a direct-to-consumer brand. The idea for Acquafit Intimate stemmed from her own search for suitable intimate care products, leading her to identify a market gap for gentle, water-based solutions.

The company's core product is a water-based intimate lubricant. It is manufactured in Germany and formulated to be free from oils, fats, silicones, parabens, and fragrances, catering to individuals with sensitive skin. The business model is primarily direct-to-consumer (D2C), selling its products through its own online shop. This approach allows the company to maintain a direct relationship with its customers and control the brand experience. The target market includes individuals seeking gentle and skin-friendly intimate care products.

Keywords: intimate wellness, personal care, D2C, e-commerce, hypoallergenic products, water-based lubricant, sensitive skin, female-founded, sexual health, consumer goods