Accenture Song

Accenture Song is a creative group that blends technology, data, and creativity to foster customer relevance and business growth. The company was established in April 2022 when Accenture Interactive rebranded, unifying over 40 acquisitions under a single name to better integrate its services. Led by David Droga as CEO and Creative Chairman since 2021, the firm has focused on creating a new operating model that combines creativity, technology, design, AI, strategy, and data into one platform. Starting September 1, 2025, Ndidi Oteh will succeed Droga as CEO, while Droga will transition to the role of Vice Chair at Accenture.

Droga, an influential figure in the advertising industry, founded the renowned agency Droga5 in 2006, which was later acquired by Accenture in 2019 and became a creative cornerstone for what would evolve into Accenture Song. His career includes being the first-ever Worldwide Chief Creative Officer of the Publicis Network, and he is one of the most awarded creatives in the history of the Cannes International Festival of Creativity.

The firm operates as a key service line within Accenture, recently integrated into a new unit called "Reinvention Services" to provide end-to-end business transformation solutions. Accenture Song's business model is centered on delivering services across several core practices: Design & Digital Products, Marketing, Commerce, and Service. The company helps clients launch differentiated products, builds performance-oriented brands, scales omnichannel buying experiences, and redesigns customer service models for growth. It serves a wide range of industries, including manufacturing, retail, consumer goods, and life sciences. Revenue is generated by providing these integrated services to its extensive client base, which includes Fortune 500 companies. A significant part of Accenture Song's strategy involves strategic acquisitions to enhance its capabilities, such as the purchases of Unlimited for customer engagement, Mindcurv for digital experience and data analytics, and Superdigital for social and influencer marketing.

Keywords: technology creative group, customer relevance, business growth, experience design, digital marketing, data analytics, CRM activation, brand strategy, omnichannel commerce, customer service transformation, AI-powered solutions, influencer marketing, digital product innovation, marketing transformation, creative consulting, data-driven insights, customer engagement, social media strategy, business model reinvention, digital engineering