AccelerAsia

AccelerAsia operates as a business development and market expansion firm, specializing in facilitating the entry and growth of technology companies into the Asia-Pacific (APAC) markets. Founded in March 2010 by Arnout Mostert, Frank Bomers, and Joeri Gianotten, the company is headquartered in Singapore with additional offices in the Philippines, Indonesia, Thailand, and Australia. The founders established AccelerAsia after their previous venture, an online conference platform named Conference Bay, did not meet expectations. This experience, combined with their backgrounds, shaped AccelerAsia's hands-on approach. Arnout Mostert brought experience from global marketing roles at Shell and business development at Interbrand, along with an MBA from INSEAD. Frank Bomers had expertise in building new companies and turning around distressed assets, while Joeri Gianotten had a track record in building regional sales organizations for technology firms like RBS Worldpay and ammado.

The firm's core business is providing end-to-end enterprise sales solutions, acting as an extension of its clients' teams to drive growth from lead generation to deal closure. AccelerAsia serves a range of global technology brands, from Series A startups to publicly traded companies, looking to expand in APAC. Its business model revolves around offering a suite of services that includes market assessment, enterprise sales-as-a-service, sales development, channel sales, and growth marketing. This approach allows clients to manage their regional expansion through a single point of contact, with integrated teams covering marketing, sales, and customer success. The company's revenue model is service-based, where it effectively becomes the on-the-ground sales and business development arm for technology companies from Europe, the USA, and Israel.

AccelerAsia’s services are designed to address the challenges of entering new markets. The 'Market Assessment' service provides data and insights to inform go-to-market strategies. 'Enterprise Sales' and 'Sales Development' services focus on building a sales pipeline and executing a market entry strategy. The company also offers complimentary services like growth marketing, which includes content marketing, SEO, and account-based marketing, as well as sales consultancy to help clients build their own sustainable sales organizations. A key differentiator is its hands-on methodology; rather than just advising, the team actively generates brand awareness, qualifies leads, and closes deals on behalf of its clients. Furthermore, AccelerAsia operates a venture arm, AccelerAsia Ventures, which makes early-stage and pre-series A investments in APAC-based technology companies, particularly in sectors like martech, fintech, and data analytics.

Keywords: Asia-Pacific market entry, business development as a service, enterprise sales solutions, outsourced sales APAC, technology expansion Asia, go-to-market strategy APAC, lead generation Asia, sales development firm, channel sales partners, market expansion services, international business development, Singapore tech consulting, B2B technology sales, client acquisition APAC, sales-as-a-service, venture capital, early-stage investment, fintech, martech, data analytics