accelant

Accelant is a specialized consulting services firm and an Elite HubSpot Solutions Partner, focusing on tailoring end-to-end CRM solutions to enhance business growth and operational efficiency. The company was founded in 2023 by George Roadman, who serves as the CEO. Roadman, a former business operations leader with over two decades of experience in the technology industry, was inspired to start accelant after successfully migrating a multi-million dollar company to HubSpot and witnessing significant improvements in efficiency and cost savings. He aimed to assemble a team with the operational experience to help other companies achieve similar results by implementing HubSpot as a comprehensive business system.

Headquartered in North Reading, Massachusetts, accelant offers services including CRM implementation, system migrations, process streamlining, and team training. The firm's business model is centered on providing consulting and implementation services. They work with clients to consolidate their technology stack, which helps lower tech overhead and improve workflows across marketing, sales, and service departments. The company's methodology involves a five-step process: discovery, documentation, alignment, building the solution, and team enablement to ensure clients can sustain success long-term. Accelant serves a variety of clients, helping them transition from platforms like Salesforce, Marketo, and Pardot, or build fresh HubSpot systems. The company is backed by the Boston-based private investment firm, Momentum Equity Partners.

Keywords: HubSpot solutions partner, CRM implementation, operational efficiency, sales operations, marketing automation, business process improvement, technology consolidation, CRM migration, client onboarding, revenue operations, system integration, HubSpot consulting, digital transformation, workflow automation, team enablement