Abpartners

A-B Partners, now operating as NewWorld, is a marketing and strategy consultancy founded in 2018 by Andre Banks. The firm is headquartered in New York and was established to counter the impact of misinformation on the connections between leaders, organizations, and their audiences. Andre Banks, with over two decades of experience in political communications and social movements, previously served as Executive Vice President for Social Impact & Philanthropy at BerlinRosen and co-founded All Out. His background in advocating for marginalized communities and challenging systemic issues is a core part of the agency's identity. Christina Peña Brower is a founding partner and heads the strategy practice.

The company offers services designed to build trust and market share by delivering cultural intelligence. It specializes in creating new narratives, multicultural marketing, and political persuasion. The firm's business model revolves around providing integrated communications and public relations services, including campaign strategy, brand development, and launch strategies to a diverse client base that includes non-profits, philanthropists, and global brands. They utilize what they term "Identity-Powered Design™" and have acquired Avalanche Insights to enhance their data and audience analysis capabilities, offering services like rapid response message testing and attitudinal voter profile development.

Keywords: marketing consultancy, strategy consultancy, misinformation, cultural intelligence, public advocacy, brand building, identity-powered design, narrative strategy, political persuasion, multicultural marketing, social impact, audience research, campaign strategy, message testing, brand storytelling, public relations, communications firm, voter insights, data analysis, social movements