About Pet
E-commerce platform for curated pet supplies and content.
About Pet is a South Korean e-commerce platform specializing in pet products and services. Initially founded as Petsbe in 2012, it was acquired by GS Retail in 2018 and rebranded as About Pet in March 2021. The platform was launched in May 2021 with the goal of becoming the leading integrated pet platform in the growing South Korean market.
The company operates as a subsidiary of GS Retail, which holds a majority stake. Its CEO is Gu Won-hoe, who founded the pet startup 'The Six Day,' which was later acquired by and merged with About Pet in 2021. About Pet has also secured strategic investments from entities like SBS and Naver, which has facilitated collaborations on original content and the integration of AI-based product recommendation technology. Prominent figures, such as entertainer Shin Dong-yup, have also invested in the company.
About Pet offers a wide range of pet supplies, including food, treats, and accessories, through its online mall and mobile app. The business model is centered on providing a one-stop solution for pet owners, combining commerce with data-driven services. By analyzing registered pet information, purchase history, and content engagement, the platform offers personalized product recommendations. In addition to its direct-to-consumer sales, About Pet has expanded its reach through partnerships, including a brand presence on Naver's Pet Window and distribution in over 14,800 GS25 and GS The Fresh convenience stores.
Despite revenue growth, the company has faced significant operating losses and entered a state of complete capital erosion. This has led to ongoing financial support from its parent company, GS Retail, to sustain operations. The company is focused on improving its purchase conversion rate and enhancing user experience through advanced recommendation systems to navigate a challenging e-commerce market.
Keywords: pet e-commerce, pet supplies, South Korea, online pet store, pet care platform, GS Retail subsidiary, pet food, pet accessories, personalized recommendations, pet technology, animal care products, veterinary supplies, online retail, pet content, data-driven commerce, mobile shopping, pet wellness, companion animal, pet market Korea