Aberer

Aberer, a data-driven e-commerce solutions company, was established in 2022 by CEO Kim Byung-joon. Kim, a graduate of Incheon National University with a degree in business administration, was the president of a startup club and gained early experience at an advertising company. This experience illuminated the power of content in driving sales, leading him to establish his own advertising agency, Visualcode, in 2016. Recognizing that compelling content reflecting consumer interests in areas like food, fashion, and health could be directly linked to purchases, he founded Aberer.

The company's core offering is 'Dister', an AI-powered data analysis platform designed to optimize sales on the South Korean e-commerce giant, Coupang. Dister analyzes key metrics like click-through and conversion rates to evaluate a product's appeal, price competitiveness, and review quality, thereby assisting sellers in their decision-making process. This technology identifies crucial "nudge points" that subtly guide hesitant shoppers toward a purchase. In addition to providing this software solution, Aberer also engages directly in e-commerce by sourcing products and selling them on platforms like Coupang and Amazon. This dual approach of providing B2B solutions and participating in direct-to-consumer sales forms the basis of their revenue model.

Aberer has demonstrated significant growth, with reported revenues jumping from 4.9 billion won in 2022 to 27.2 billion won in 2023. The company has successfully secured 2 billion won in Pre-Series A funding from investors Capstone Partners and Timeworks Investment, who were attracted by the company's data-driven technology and stable revenue structure. To bolster its technological capabilities, Aberer appointed Jo Jae-hwa, formerly of Kakao Mobility, as its Chief Technology Officer (CTO). Looking ahead, the company is focused on global expansion, particularly in the U.S. market via Amazon, and aims to enhance its marketing and distribution capabilities for both domestic and international e-commerce.

Keywords: e-commerce optimization, AI data analysis, Coupang seller tools, sales analytics platform, Dister, Kim Byung-joon, martech, e-commerce solutions, online retail, data-driven marketing, Amazon sellers, conversion rate optimization, product competitiveness, nudge marketing, e-commerce intelligence, retail technology, sales performance, South Korean e-commerce, digital marketing solutions, online sales strategy, e-commerce data analytics