Abentry

Abentry Inc. is a technology company focused on the entertainment sector, providing digital content planning, production, and distribution. Founded in June 2020 by Tomohiro Eguchi, the company is headquartered in Shibuya, Tokyo. Eguchi's vision is to create a new economic sphere within the entertainment industry.

The company's primary offering was "DORM," a short-form video social networking service (SNS) that allowed creators to produce and share videos using sound sources from well-known beatmakers and artists. This platform was designed to empower individual creators and aimed to become a new form of entertainment, distinguishing itself from competitors like TikTok through deep research and a focus on creators' needs. DORM featured functions like makeup effects, voice processing, and AR effects to facilitate creative expression. The business model included a planned monetization feature to reward creators based on user evaluations.

In March 2021, Abentry announced a seed funding round to enhance its development structure and marketing efforts. Investors included notable figures such as Keisuke Honda's KSK Angel Fund and Toru Shimada, Executive Vice President and COO of USEN-NEXT HOLDINGS. The company also operates the HIPHOP information media "JPSTREET". Other business activities include media advertising management, sales promotion, and web/video production.

Keywords: short-form video, creator economy, entertainment technology, social networking service, digital content, video production, media advertising, artist empowerment, content creation, user-generated content, mobile video, AR effects, JPSTREET, DORM, seed funding, Tomohiro Eguchi, Keisuke Honda