Aatos

Aatos is a legal technology company operating a digital platform for consumer legal services, aiming to make law accessible and affordable. Founded in Helsinki, Finland, in 2020 by CEO Aku Pöllänen, Tatu Mäenpää, Sakari Pesonen, and Severi Haverila, the company targets individuals who need to manage common legal matters without hiring a traditional lawyer. Pöllänen's background in marketing and sales has been instrumental in the company's growth, complemented by the legal and technical expertise of his co-founders. A key founding moment involved the four founders isolating themselves in a cabin for ten days to develop and launch their first product, an estate inventory service.

The company provides a platform where users can create customized legal documents by answering a series of simple questions. Its services cover personal legal needs such as last wills, prenuptial agreements, lasting power of attorneys, divorce proceedings, probate, and inheritance division. Aatos operates on a subscription-based business model, offering an annual plan that provides users with access to all necessary legal documents, unlimited legal support via chat, e-signature capabilities, and the ability to update documents as life circumstances change. This model is designed to foster long-term client relationships rather than focusing on single-document transactions. Individual documents can also be purchased for a one-time fee.

Since its launch, Aatos has expanded its operations from Finland to Sweden, Denmark, and the United Kingdom. The company has secured significant funding to fuel its international growth, including an initial €200k from angel investors in 2020, a €1.2 million seed round in 2021 led by Innovestor Ventures, and substantial funding from Business Finland’s Young Innovative Company program in 2022. Aatos reports having served over 150,000 users and experienced revenue growth of over 2,400% between 2020 and 2023. The platform leverages AI to guide users and generate tailored recommendations, positioning itself as a comprehensive digital solution in the consumer legal market.

Keywords: legal technology, consumer legal services, online legal documents, digital law platform, estate planning, last will and testament, prenuptial agreement, probate automation, subscription legal service, legal document generation, power of attorney, divorce online, inheritance division, e-signature, Finnish startup, Nordic tech, AI legal assistant, affordable legal care, direct-to-consumer law, self-service legal