Aapkapainter

Aapkapainter Solutions Private Limited operates as an online marketplace designed to streamline the home and office painting process for consumers in India. The company was established to address the inefficiencies and lack of transparency prevalent in the fragmented painting service industry. Founded in 2015 by Anupam Singh and Dhivya Raghavan, the Bengaluru-based startup was born from Raghavan's frustrating personal experience with painting her home, which highlighted issues with unclear pricing, delays, and inconsistent quality. Anupam Singh, an alumnus of NIT Warangal, and Dhivya Raghavan, an alumnus of NIT Raipur, combined their experiences to create a technology-driven solution. Singh had a background at Monnet Ispat & Power and had previously co-founded Colourcrew India Private Limited in 2013.

The company's business model is B2C, functioning as a curated marketplace that connects customers with vetted painters and manages the entire project lifecycle. Revenue is generated on a fee-for-service basis and through physical commerce. The process is automated through a customer-facing web application and a mobile app for painters. Clients can receive an instant quotation, and upon acceptance, the job is assigned to a curated vendor with a detailed online job card. The payment structure is milestone-based, typically requiring 40% upfront, 50% during the project, and the final 10% upon satisfactory completion.

Aapkapainter offers a comprehensive suite of services, including interior and exterior painting, waterproofing, wood and metal painting, texture and stencil art application, and grouting services. They position themselves as an end-to-end service provider, taking full responsibility from initial assessment and color consultation to execution and after-service support, which includes a one-year service warranty on select systems. This model gives them control over the entire process, ensuring quality and customer satisfaction, differentiating them from simple lead-generation platforms. To date, the company has raised approximately $5.08 million in funding from investors including Pidilite Ventures, Brigade REAP, and the University of Hyderabad.

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