Aagey.com

Bengaluru-based Aagey.com, incorporated as Advetaya Business Consultant Private Limited on October 3, 2016, operates as a digital lending marketplace specifically targeting the nuanced financial needs of India's Micro, Small, and Medium Enterprises (MSME) sector. The company was founded by Ramkumar Thirumurthi, Deepak Mishra, and Akaash Shankar, who brought together expertise in finance and technology to address the credit gap faced by smaller businesses. Akaash Shankar's nearly two-decade-long career in the Banking, Financial Services, and Insurance (BFSI) sector, including a significant tenure at Kotak Mahindra Bank, provided him with a deep understanding of the MSME landscape and loan structuring, which became foundational to Aagey's strategic approach. The firm was established to simplify access to debt capital for MSMEs, which often struggle to secure optimal credit from traditional financial institutions.

The company's business model is B2B2C, functioning as a digital aggregator that connects MSME borrowers with a wide array of lending partners, including private banks, Public Sector Banks (PSBs), cooperative banks, and Non-Banking Financial Companies (NBFCs). Revenue is generated through commissions on transactions and fees for services. Aagey's core offering is its proprietary platform that employs an automated assessment engine to analyze a client's financial health. This engine evaluates numerous data points to determine creditworthiness and match the MSME with the most suitable loan products from a portfolio of over 1,000 options offered by more than 75 integrated lenders. The platform streamlines the entire loan procurement process, from paperless documentation and KYC verification to financial analysis, significantly reducing turnaround times for credit decisions. To complement its technology, the company utilizes a team of in-house financial experts and a network of over 250 business partners across several Indian states to provide personalized advice and facilitate the digital journey for its clients.

Since its inception, Aagey has achieved notable traction, raising a total of $446,000 over two seed funding rounds. The first round occurred on December 4, 2018, followed by another on November 11, 2019, which valued the company at ₹31.1 Crore. These rounds saw participation from 14 institutional investors and 13 angel investors, including JITO Incubation & Innovation Foundation, Finkurve Financial Services, and Art Capital Advisors. The platform has reportedly processed loan applications for thousands of MSMEs, demonstrating its capability to bridge the gap between businesses and financial institutions effectively.

Keywords: MSME lending, digital lending marketplace, debt financing, financial technology, FinTech, loan aggregation, SME finance, business loans, working capital loans, automated credit assessment, B2B2C finance, loan origination, debt solutions, financial services platform, Indian startups, Bengaluru tech, online loan platform, NBFC connector, private bank lending, corporate debt