A Plus
A Plus strives to deliver positive journalism to readers with the intention of making a meaningful difference in the world.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Founded in 2014 by Ashton Kutcher and Evan Beard, A Plus emerged as a digital media company with a focus on positive journalism. The platform aimed to deliver uplifting and socially relevant stories to a wide audience, leveraging viral content to drive engagement. The business model centered on creating shareable articles, videos, and social media content that would attract a large readership, which in turn generated revenue through advertising and sponsored content. A Plus sought to differentiate itself in the crowded digital media landscape by curating stories that inspired and created positive social change, often highlighting ordinary people doing extraordinary things. The company's content strategy was data-driven, utilizing social media trends and analytics to optimize for virality and audience reach across various platforms. In 2016, Chicken Soup for the Soul acquired a majority stake in A Plus, a move intended to combine A Plus's digital distribution capabilities with Chicken Soup for the Soul's established brand in inspirational content. This acquisition integrated A Plus into a larger media entity, expanding its resources and audience base while maintaining its core mission of positive storytelling.
Keywords: digital media, positive journalism, viral content, social media, content creation, advertising, sponsored content, inspirational stories, media acquisition, online publishing