Ruiyun (Shenzhen) Cold Chain Logistics Technology

Established in May 2020, Ruiyun (Shenzhen) Cold Chain Logistics Technology is a technology-driven logistics provider aiming to digitize and standardize China's fragmented cold chain market. The company was founded by Zheng Ruixiang, a seasoned executive with over two decades of experience in the logistics sector, including leadership roles at JD.com's cold chain unit, Xianyi Supply Chain, and ZJS Express. This deep industry background informs the company's strategy to tackle longstanding issues of inefficiency, high costs, and a lack of transparency in the cold chain industry.

Ruiyun Cold Chain operates on a hybrid "network + platform + technology" business model. It has built a comprehensive national cold chain network through a combination of self-operated core assets, partnerships, and a franchise model, covering over 1,700 districts and counties across China. The firm serves a wide array of B2B clients, including agricultural producers, food processing companies, restaurant chains, retailers, and e-commerce platforms like Hema and Meituan. Revenue is generated by providing end-to-end, integrated cold chain services.

The company's core service offerings include cold chain less-than-truckload (LTL), full truckload, warehousing and distribution, and cross-border logistics. A key differentiator is its proprietary digital platform, "Lengyunbao," which functions as a comprehensive online service portal for the cold chain industry. This platform connects shippers with a vast network of over 220,000 drivers and facilitates online transactions, real-time cargo tracking with temperature monitoring, and settlement services. By leveraging IoT, big data, and AI, Ruiyun optimizes routing and pricing, which can reduce logistics costs for clients by up to 15%. In 2024, the company launched its international strategy, starting with Southeast Asia, to create a digital, end-to-end cross-border cold chain service platform.

Keywords: cold chain logistics, logistics technology, digital freight platform, less-than-truckload (LTL), refrigerated transport, food supply chain, B2B logistics, Zheng Ruixiang, supply chain digitization, freight network, warehousing, cross-border logistics, Southeast Asia logistics, Lengyunbao, transport management, food safety logistics, IoT logistics, agricultural logistics, restaurant supply chain, e-commerce logistics, third-party logistics (3PL), cold storage, China logistics, freight brokerage