杭银消费金融股份有限公司

Hang Yin Consumer Finance Co., Ltd. is a licensed financial institution established in December 2015, specializing in providing consumer credit to individuals across China. The company was founded as a joint venture with Bank of Hangzhou as the primary initiator, alongside other prominent enterprises like China Yintai Investment Co., Ltd., and international strategic investor Banco Bilbao Vizcaya Argentaria (BBVA). In March 2021, the company underwent a significant capital increase and shareholding restructuring, introducing a subsidiary of Didi Chuxing as a major shareholder. This move increased its registered capital from 1.26 billion to 2.561 billion RMB. The current major shareholders are Bank of Hangzhou, a Didi subsidiary, and China Yintai.

The company's business model centers on offering a range of personal consumer loans through both online and offline channels. Its product portfolio includes unsecured online consumer cash loans and installment payment plans. Key offerings are the "Qing Xiang Dai" (Light Enjoy Loan), an online instant loan for young professionals; "Zun Xiang Dai" (Exclusive Enjoy Loan), which targets individuals with stable employment such as civil servants and employees of large state-owned enterprises; and "Qing Xiang Ka" (Light Enjoy Card), which functions as a digital wallet for consumer spending. The company's revenue is generated from interest and fees on these loan products. It is authorized to issue financial bonds, borrow from domestic financial institutions, and engage in other approved financial activities to fund its operations.

Operating under the supervision of the China Banking and Insurance Regulatory Commission (CBIRC), Hang Yin Consumer Finance aims to serve customers who may not be fully covered by traditional financial services. The firm leverages data, various consumer scenarios, and technology for its risk control and operations, positioning itself as a provider of digital inclusive finance. The company is headquartered in Hangzhou, Zhejiang province.

Keywords: personal consumer loans, digital inclusive finance, installment payments, credit loans, consumer finance, financial services, online lending, fintech, personal credit, consumer credit, unsecured loans, financial institution, loan provider, digital wallet, consumer lending