funP
Digital advertising and data-driven marketing solutions provider.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
* | $3.1m | Late VC | |
| Total Funding | 000k | ||
funP.com, also known as funP Innovation Group, is a Taiwanese company founded in 2007 by 邱繼弘 (Nathan Chiu). Initially launched as a Web 2.0 social bookmarking service called "推推王 funP.com", it became a notable startup in Taiwan's early internet scene. The founder, Nathan Chiu, holds a Ph.D. in Information Science from National Chiao Tung University and has a background that includes roles at IBM Silicon Valley and Trend Micro.
Facing intense competition from global social media platforms like Facebook, funP pivoted its business model around 2009. The company transitioned from a consumer-facing product to a service-oriented business, focusing on the burgeoning field of digital marketing. This shift led to the establishment of its subsidiary, cacaFly, in 2009, which specialized in social media marketing. A significant milestone for cacaFly was becoming Facebook's first authorized advertising reseller in Taiwan in 2011.
funP, through cacaFly and other subsidiaries like TenMax, operates as a comprehensive digital marketing group. The company provides a wide array of services including digital advertising, social media marketing, media planning, data analysis, and MarTech solutions. Its business model is based on providing these marketing and advertising services to a diverse client base, from small and medium-sized businesses to large enterprises, helping them achieve better ROI and brand presence. The group partners with major digital platforms such as Google, Meta (Facebook), LINE, Microsoft, and Oracle to offer integrated media services. Over the years, funP has expanded its operations internationally, with a presence in Malaysia, Japan, Vietnam, and Indonesia, often through strategic partnerships.
Keywords: digital marketing, advertising technology, MarTech, social media marketing, media reseller, data analysis, cacaFly, performance marketing, Taiwan, digital advertising, SEM, SEO, programmatic advertising, influencer marketing, ad-tech, data-driven marketing, cross-platform advertising, marketing consulting, TenMax, Nathan Chiu