Saebyeok Naesi

Saebyeok Naesi, operating as 4AM, is a performance marketing agency and Martech solutions provider located in Seoul, South Korea. The firm specializes in facilitating market entry and expansion for businesses targeting the Korean market, as well as assisting Korean brands in their global outreach. 4AM leverages data-driven local market intelligence, utilizing advanced analytics to offer clients insights into consumer behavior and digital trends specific to Korea.

The agency's core services include performance marketing and the implementation of technology-driven strategies. It reports having managed over 100 campaigns with annual media buying budgets exceeding approximately $100 million. This demonstrates its capacity for significant resource allocation in marketing efforts. By employing sophisticated Martech solutions, 4AM aims to provide a competitive advantage to its clients' campaigns.

The company's client base ranges from local Korean brands to international corporations seeking to navigate the complexities of the South Korean media landscape. The business model is centered on providing expert guidance and campaign execution for market entry and growth, positioning itself as a strategic partner for companies' international expansion ambitions, whether entering Korea or expanding globally from there.

Keywords: performance marketing, Martech solutions, Korean market entry, data-driven marketing, media buying, consumer behavior analytics, digital trends, global expansion, brand acceleration, market intelligence, campaign management, South Korea business, advertising agency, marketing analytics, tech-driven strategies