泰笛洗衣（上海）有限公司

Established in Shanghai in 2012, 泰笛洗衣 (24tidy.com) operates as an online-to-offline (O2O) home services company, carving out a significant niche in the Chinese laundry and dry cleaning market. The company was founded by Yao Zongchang, a serial entrepreneur with a background in advertising. His hands-on approach, which included personally making deliveries for six months to understand customer experience, shaped the company's focus on maintaining a self-operated, service-oriented logistics network.

24tidy's business model revolves around providing on-demand, door-to-door services for households. Customers use the company's platform to schedule pickups and drop-offs for laundry, dry cleaning, and even luxury item care. The service targets a demographic of users between 25 and 45 years old. Beyond garment care, the company diversified its offerings to include flower subscriptions and green plant rentals, broadening its footprint in the home services sector. Revenue is generated directly from these consumer-facing services.

The company has demonstrated a strong growth trajectory through strategic fundraising and acquisitions. It has secured significant capital from notable investors, including Sequoia Capital, Yuanhe Holdings, and Xi'an Jiaotong University, raising a total of $63.5 million over five funding rounds. A pivotal moment in its history was the 950 million RMB acquisition of Tiantian Laundry in 2020, a major player with the world's largest centralized smart laundry factory. This move was part of a larger strategy to integrate online convenience with robust offline infrastructure, aiming to digitalize and upgrade China's vast network of traditional community laundry shops. Following this, 24tidy also strategically integrated with Blanche, the largest laundry brand in Southwest China, further consolidating its market position. While some sources from early 2025 have labeled the company as "deadpooled," more recent information from mid-2025 regarding its operational status and any potential cessation of services is not available.

Keywords: online laundry service, O2O home services, on-demand cleaning, dry cleaning delivery, 24tidy, Yao Zongchang, Shanghai startup, laundry pickup, clothing care, home services platform, flower subscription, plant rental, Sequoia Capital, Tiantian Laundry, laundry industry digitalization, Chinese consumer services, door-to-door services, garment care, luxury item cleaning, mobile laundry app