关于奕尚

Shanghai Yishang Network Information Co., Ltd., which operates under the brand 奕尚 (Yishang Network), was founded on February 1, 2008. The company specializes in providing comprehensive, one-stop e-commerce solutions for global fashion and lifestyle brands entering the Chinese market. Its core services include brand consulting, digital store operations, digital marketing, IT system solutions, and customer service. Yishang Network serves as a long-term e-commerce partner for international brands, aiming to build brand value and drive performance growth. It has established itself as a prominent e-commerce service provider in China, collaborating with well-known international brands such as Cos, lululemon, and Massimo Dutti.

The company was founded by Zhang Sen. Over the years, Yishang Network has secured funding from investors like Mitsui Global Investment and V-Star Capital before being fully acquired by Baozun Inc. (宝尊电商) in June 2021. This acquisition integrated Yishang into a larger e-commerce service ecosystem. The business model is centered on providing end-to-end e-commerce operational services for client brands, managing everything from their online stores to marketing and customer relations.

Keywords: e-commerce solutions, fashion brands, lifestyle brands, digital marketing, brand consulting, store operations, IT solutions, customer service, China market entry, e-commerce partner, online retail, brand strategy, digital commerce, retail management, Baozun, cross-border e-commerce, third-party logistics, online marketplace management, fashion e-commerce, luxury retail