Willog

Based in Seoul, South Korea, Willog is a logistics intelligence company founded in May 2021 by Co-CEOs Daniel J. Yun and Sunghoon Bae (Ben S. Bae). The company's inception stemmed from the founders' direct experience with the opaqueness of the cold-chain logistics industry while running a fresh food distribution business, which revealed significant blind spots and the need for greater transparency.

Willog provides an IoT and AI-powered supply chain monitoring solution that delivers real-time data and predictive analytics to manage logistics risks. The company’s core offering combines proprietary, in-house manufactured sensor devices with a cloud-based software platform. These sensors, which have received KOLAS certification, track various in-transit conditions such as temperature, humidity, shock, and location. A key feature is the patented One-Time QR (OTQ) code technology; the device generates a new QR code each time data is logged, enhancing security and preventing data manipulation. This allows for item-level visibility throughout the supply chain, from warehousing to final delivery.

The business operates on a B2B model, serving clients across diverse industries including pharmaceuticals, biotechnology, manufacturing, fresh food, chemicals, and electronics. Its platform, which includes the "Willog Control Tower" and "Willog Intelligence" software, is designed to integrate with existing Enterprise Resource Planning (ERP) systems. This enables customers to monitor their entire logistics journey, identify root causes of issues, receive real-time alerts, and use data-driven insights to optimize their supply chain. Willog has also expanded into the public sector through a partnership with the Republic of Korea Army to modernize its military logistics. Having secured both Series A and B funding rounds, the company is focused on global expansion, with offices in Singapore, Japan, and the United States.

Keywords: supply chain visibility, logistics intelligence, IoT sensors, cold chain monitoring, real-time data logging, predictive analytics, asset tracking, pharmaceutical logistics, OTQ technology, warehouse monitoring, multimodal shipping, supply chain optimization, logistics risk management, food distribution logistics, data-driven logistics, logistics software, in-transit monitoring, shock sensor, temperature monitoring, logistics technology Korea