91App

91App, founded in 2013 by Taiwanese e-commerce veteran Steven Ho, operates as a Software-as-a-Service (SaaS) provider, specializing in enabling retail brands to establish and manage their direct-to-consumer (D2C) presence. Ho, a serial entrepreneur often dubbed the "godfather of Taiwan's e-commerce," previously founded and sold two successful e-commerce companies to eBay and Yahoo, respectively. This deep industry experience shaped 91App's focus on bridging the gap between online and offline retail, a strategy known as Online-Merge-Offline (OMO).

The company's core business revolves around providing enterprise-level solutions that allow brick-and-mortar retailers to seamlessly integrate their physical stores with online channels. Its business-to-business (B2B) model equips clients, ranging from large local retailers like Pxmart and FamilyMart to international brands such as Timberland and Philips, with the tools for digital transformation. 91App's services are primarily offered through two main pillars: a "Commerce Solution" and a "Marketing Solution". The Commerce Solution provides the essential infrastructure for e-commerce, including branded websites and mobile apps, while the Marketing Solution leverages customer data for targeted digital marketing campaigns. The company has also developed a proprietary retail AI, "jooii," to offer clients data-driven insights and recommendations.

Revenue is generated through a combination of recurring and non-recurring fees. A significant portion of its income comes from taking a percentage, reportedly around 6%, of the Gross Merchandise Volume (GMV) transacted through the platforms it builds for its clients. Additionally, 91App charges annual subscription fees for its different service plans and offers supplementary services like e-commerce agency operations and digital advertising management. In a major milestone, 91App went public on the Taipei Exchange in May 2021, becoming Taiwan's first listed SaaS company and achieving unicorn status. Headquartered in Taipei, the company has expanded its operations to Hong Kong and Malaysia, aiming to capture a larger share of the Asian retail market.

Keywords: e-commerce solutions, retail technology, SaaS, OMO, D2C, omnichannel commerce, Steven Ho, Taiwan, retail digital transformation, mobile commerce, marketing solutions, Commerce Cloud, retail AI, listed company, brand e-commerce, online-merge-offline, customer relationship management, digital marketing, Asia retail, e-commerce platform, physical retail integration, shopping app development, data analytics, GMV model