7trends - Braboo

7trends, also known as 7trends-Enamora, was a German e-commerce company specializing in women's fashion, with a product line that included lingerie, swimwear, and clothing. Founded in 2008, the Berlin-based startup operated as an online retailer in the specialty retail sector.

The company's business model was centered on direct-to-consumer online sales. In March 2009, it secured early-stage venture capital funding. A significant milestone in its history was the merger with Enamora on November 1, 2010, which expanded its presence in the online lingerie market. The company was subsequently acquired on January 1, 2012.

Keywords: e-commerce, online retail, women's fashion, lingerie, swimwear, specialty retail, German startup, Berlin-based, fashion e-commerce, online fashion store, women's apparel, direct-to-consumer, venture capital, acquisition, merger, Enamora, online clothing, fashion retail