7th Sense

7th Sense

In-depth qualitative research uncovering consumer insights through advanced techniques and rapid online surveys.

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7th Sense Research specializes in qualitative research, offering a comprehensive suite of projective and enabling techniques to uncover consumer thoughts, feelings, and choices. Operating since 2002, the company has conducted over 30,000 qualitative sessions, serving clients across various industries. With offices in major cities like Chicago, Nashville, and Los Angeles, 7th Sense Research provides services such as advanced product clinics, quali-quant evaluations, and ethnographic immersion. The business model focuses on delivering insights through discussion groups, workshops, and online quantitative surveys, allowing for quick implementation and analysis. This approach meets the needs of clients who require fast turnaround times to understand consumer attitudes, preferences, and market trends. The company generates revenue by offering tailored research solutions that help clients identify market leaders and trends. Key personnel include experts in qualitative research, digital strategy, and data sciences, ensuring a robust and insightful research process. Keywords: qualitative research, consumer insights, projective techniques, enabling techniques, online surveys, market trends, client needs, rapid analysis, ethnographic immersion, qualitative sessions.

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