55/Redefined

55/Redefined

HQ location
London, United Kingdom
Launch date
Employees
Company register number
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DateInvestorsAmountRound
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£3.0m

Growth Equity non VC
Total Funding000k
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The world is changing. The old ‘over-50, over the hill’ narrative no longer washes. 55/Redefined is here to help over 50’s get what they want from life. We are their champion and help them find professional work, tailored financial and legal services and offer lifestyle inspiration from fitness to home to travel.

55 is often a pivot point for changing career, re-skilling, family and financial changes. We provide positive and aspirational content to both inform and inspire in the lead up to age 55 and the life phase beyond, curated for the unique needs of this underserved demographic.

In response to major societal and economic shifts caused by increased life expectancy our cause is to redefine what life is for this new post 50 generation who live longer, feel younger and are healthier and more affluent than ever before. We have discovered tackling ageism in every area of society is a key aspect of how we champion our members. We offer employers Age Aware Accreditation and continue to support them gain access to the vital employee resources of 50+ talent pool.

Head over to our website to register as a member, hirer or to make a partnership enquiry.

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