4meee
A fashion brand for adult women who want to enjoy fashion, work, and romance without fail.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$5.0m Valuation: $5.0m | Acquisition | ||
| Total Funding | 000k | ||
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4meee operates as a digital media enterprise focused on the female demographic in Japan, established originally in 2013 under the name Rocket Venture Inc. . The firm was founded by a group that included Arisa Sakanashi, who was instrumental in shaping the platform's vision before experiencing two M&A events and later returning to the company as COO. A significant milestone occurred on February 10, 2015, when the company was acquired by Enigmo for an estimated $5 million. In 2018, the entity was formally established as 4MEEE Co., Ltd., now functioning as a group company under Interspace Co., Ltd., a business specializing in internet advertising and media operations.
The company's core business revolves around its portfolio of curated web media and applications. Its flagship service, "4meee," targets single women in their twenties and thirties, delivering content centered on fashion, beauty, and lifestyle. Complementing this is "4yuuu," a web platform designed for mothers and married women, providing information on trends, home life, and parenting. A third service, "4MOON," is a healthcare application for women that includes features like menstrual cycle tracking and wellness content. This multi-platform strategy allows the company to engage with its audience through various life stages, creating a long-term user journey.
Revenue generation is primarily based on a dual model of display advertising and affiliated content. The platforms publish articles that often contain purchase links to products, creating a source of affiliate income. The business model is predicated on providing highly relevant, originally produced content that resonates with its specific audience segments. The content creation team is almost entirely female, with staff members often belonging to the same demographic as the target audience for each specific media service, ensuring an authentic and relatable perspective. The current president is Kazuya Oku, and the company is headquartered in Shinjuku, Tokyo.
Keywords: digital media, women's lifestyle media, content platform, Japanese market, fashion media, beauty content, parenting advice, affiliate marketing, online advertising, 4yuuu, 4MOON, Interspace group, Enigmo acquisition, Arisa Sakanashi, Kazuya Oku, web magazine, curated content, Tokyo startup, female audience, mobile application