4Less
closed4Less is an Australia-based technology company creating online marketplaces where consumers compete to buy and retailers compete to sell..
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | $1.0m | Seed | |
| Total Funding | 000k | ||
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Based in Sydney, Australia, Golf4Less operated as an online marketplace for golf products. Founded in 2012, the company aimed to connect golf enthusiasts with retailers, providing a platform to purchase professional golf equipment at more accessible prices. The business secured $1 million in an angel funding round on March 1, 2012.
The platform's business model centered on an e-commerce marketplace where various golf products were listed with photos and descriptions. A distinctive feature was its 'Name Your Price' tool. This allowed a user to select a product and submit their desired price to multiple retailers simultaneously. The retailers could then see the offer and choose to match it with a 'Buy4Less' price on a first-come, first-served basis, with the selling retailer shipping the item directly to the customer. The company itself sold high-end golf apparel and equipment at discounted prices. As of January 2016, the company is reported to be deadpooled and is now out of business.
Keywords: online golf marketplace, golf equipment, golf apparel, discounted golf gear, e-commerce, specialty retail, Name Your Price, Australian startup, Sydney, golf retail