4CAST
Harnessing the true global reach of our athlete founders and stakeholders and their exceptional personal brands, 4CAST offers a new take on athlete led media.
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 100 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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4CAST operates as an athlete-led entrepreneurial collective, founded in 2022 by prominent cricketers Ben Stokes, Stuart Broad, and Jofra Archer to provide a corporate structure for athletes to explore business ventures. The firm leverages the collective influence and social media reach of its members, which has expanded to include other high-profile athletes from cricket, football, and rugby like Jos Buttler, KL Rahul, and Tyrone Mings, boasting a combined following of over 50 million.
The business is structured around three core verticals: media, gaming, and investments. The media division, 4CAST Media, focuses on producing exclusive, athlete-driven content such as interviews, podcasts, and documentaries distributed through its proprietary app, "The Athlete's Voice," and partnerships. This app serves as a central hub for fan engagement, offering behind-the-scenes content and insights into the athletes' lives beyond sport. The gaming arm manages talent and influencer marketing, helping content creators build long-term careers and connecting brands with their audiences, while also developing merchandising opportunities.
The investment division, 4CAST Investments, functions as a venture capital arm, making active investments in early-stage, consumer-facing, and digital-first companies. By acting as a strategic partner, 4CAST provides capital, brand endorsement, and access to its extensive network to accelerate the growth of its portfolio companies, which include ventures like premium ticketing platform Seat Unique and social cricket hospitality chain Sixes. The firm also partly owns The Players Fund, the UK's first athlete-led venture capital firm, further solidifying its position in the early-stage investment landscape.
Keywords: athlete-led business, venture capital, sports media, athlete investment, content creation, brand partnerships, fan engagement, influencer marketing, digital media, entrepreneurial athletes, sports marketing, early-stage investment, talent management, cricket, Ben Stokes, Stuart Broad, Jofra Archer, The Athlete's Voice, sports enterprise, portfolio companies, Seat Unique, The Players Fund
