4040 Media

4040 Media operates as a UK-based marketing content creation agency, functioning as a holding company for a portfolio of specialized brands, including Wyzowl and publi.sh. The company was founded in 2009, with its flagship brand, Wyzowl, being established in November 2011 by Matt Byrom. Byrom, a freelance designer at the time, identified a market gap for accessible animated explainer videos after being inspired by Dropbox's simple video-based pitch. He found existing options were either offered by large agencies as a non-core service with opaque pricing or were prohibitively expensive for small and mid-size businesses.

The company's primary business is the creation of handcrafted marketing content. Through its brand Wyzowl, it specializes in producing explainer videos, pioneering a model in 2011 that offered fixed prices, set turnaround times, and unlimited revisions. This approach proved successful, leading to the creation of over 4,000 videos for more than 2,000 companies globally. The firm's services are designed to help clients educate their customers, drive website traffic, and convert that traffic into business leads. Beyond video, the publi.sh brand develops other forms of marketing content. The business serves a diverse clientele, from startups and small businesses to large, prestigious companies like Deloitte, Oracle, and LG. Revenue is generated on a fee-for-service basis for content creation. A significant portion of this revenue comes from repeat business and customer referrals, underscoring their focus on client relationships and support. In November 2016, 4040 Media secured £510,000 in a mix of equity and debt funding to advance its marketing and develop new offerings.

Headquartered in Southport, England, 4040 Media employs a core internal team and leverages a global network of hundreds of niche creative experts. This structure allows them to build tailored content strategies and execute projects across a wide array of industries. Internally, the company developed its own client-facing project management system, Project.co, to manage its extensive project volume. After years of internal use that saw it handle over 3,000 projects, the tool was released to the public in 2019 for other service-based businesses.

Keywords: explainer video production, marketing content creation, animated videos, content marketing agency, B2B marketing content, client education videos, lead generation content, Wyzowl, publi.sh, Matt Byrom, UK marketing agency, fixed-price video, custom video production, corporate video, product demo videos, testimonial videos, project management software, Project.co, digital marketing content