3secondz
AI-powered driving coach and data analysis platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Founded in 2016 by Jaewoo Kim, a Korea Advanced Institute of Science and Technology (KAIST) alumnus, 3secondz is a South Korean startup specializing in AI-based driving data analysis. The company provides a coaching platform for motorsport enthusiasts, which analyzes race data to offer performance improvement recommendations. Its core solutions include an AI driving coach, driving style comparison tools, and driving analysis features. The company's offerings are built around collecting and processing high-level driving data to enhance driver performance and to inform the development of autonomous driving algorithms.
The company's primary products included 'XYRO', a real-time driving data acquisition device, and 'TeamSolution', a software for control and data analysis. 3secondz targets both professional and amateur racing drivers, with over 200 drivers in South Korea reportedly using the service. Its business model involves providing these tools and services to drivers and has also formed partnerships with major automotive players. Since 2020, 3secondz has partnered with Hankook Tire & Technology, implementing its unmanned testing solutions and real-time vehicle control systems at the 'Hankook Technoring', Asia's largest tire test track.
In March 2023, the autonomous driving technology division of 3secondz was acquired by Hankook & Company, the holding company of Hankook Tire group. This acquisition was part of Hankook's digital transformation strategy, aiming to internalize autonomous driving test technology to enhance data collection and analysis for tire and vehicle development. Key personnel from the acquired division were integrated into Hankook & Company to continue developing mobility technology. Prior to the acquisition, 3secondz had secured funding from institutional investors including 500 Global, FuturePlay, and BonAngels Venture Partners.
Keywords: AI driving coach, motorsport data analysis, driving performance, autonomous driving technology, race data analysis, vehicle data, telemetry, automotive AI, data acquisition, driving analytics, motorsports technology, driver coaching, Hankook Tire, racing simulation, performance optimization, vehicle dynamics, real-time data, driver behavior analysis, track solutions