3motion.ai

Based in Toronto, Canada, 3motionAI operates as a business-to-business provider of an advanced human motion and neurocognitive function analysis platform. Founded in 2020 by Reed Hanoun, the company evolved from an earlier venture named MyAbilities, which focused on ergonomics and job analysis. The initial software helped employers digitize and understand the physical demands of jobs. A pivot during the COVID-19 pandemic led the company to apply its technology to human performance in professional baseball, helping MLB-level athletes optimize performance and reduce injury risk. Post-pandemic, this sports technology was repackaged to focus on assessing employee movement to predict and mitigate injury risks in the workplace, leading to the formation of 3motionAI. In January 2025, the company was acquired by Benchmark Gensuite.

The company's core offering is the 3DNeuroNet Engine, an AI-powered platform that analyzes human motion from video captured on any device, such as a mobile phone. This system uses computer vision and proprietary algorithms to extract data from movements, identify risks, and provide personalized recommendations for improvement without needing wearables or sensors. The business model functions as a white-label or "Intel Inside" solution, providing its technology to other companies through APIs and SDKs. This allows partners to integrate 3motionAI's biomechanics and neurocognitive analysis capabilities directly into their own products and services. Clients span multiple sectors, including workplace health and safety, sports performance, healthcare, and active aging. Key partners include companies like Benchmark ESG, PT Genie, Driveline, and HitTrax, as well as organizations like the MLB and the Canadian military.

The platform offers several modules to serve its diverse client base. The RiskAI Flashlight provides real-time, on-device risk assessment and feedback to correct posture and technique instantly. For broader analysis, the platform has modules for analyzing specific tasks or entire protocols, which are collections of movements for a comprehensive evaluation. A PredictAI module uses population data to deliver predictive insights on safety and performance. These tools are applied to use cases such as workplace ergonomics, clinical rehabilitation, athletic training for sports like baseball and golf, and even cognitive-motor integration assessments to measure brain function in relation to movement. By delivering objective, data-driven insights from video, 3motionAI enables its partners to enhance injury prevention, optimize physical performance, and improve rehabilitative outcomes for their end-users.

Keywords: human motion analysis, computer vision, biomechanics, AI-powered analytics, neurocognitive function, workplace safety, injury prevention, sports performance, athletic training, physical therapy, rehabilitation technology, motion capture, ergonomic assessment, risk mitigation, white-label AI, SDK integration, API platform, movement data, performance optimization, 3DNeuroNet Engine, Reed Hanoun, cognitive assessment, Benchmark Gensuite, industrial safety, remote assessment