3FLOZ
closedAn automated retail solution providing unparalleled visibility for brands to build brand awareness, educate consumers, and sell products..
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | $640k | Seed | |
| Total Funding | 000k | ||
3FLOZ was founded in November 2009 by Alexi Mintz and Kate Duff (née Besser), launching its e-commerce site, 3floz.com, in February 2010. The business was built around the concept of providing travel-sized beauty, grooming, and wellness products, catering to travelers, product samplers, and those hesitant to purchase full-size items. The founders identified a market opportunity driven by airline liquid restrictions and the desire for convenient, high-quality personal care items on the go.
Before co-founding 3FLOZ, Alexi Mintz had a background in the beauty industry, holding positions such as Brand Manager at Archipelago Botanicals and Product Development Manager at Bond No. 9. This experience in beauty branding and product development was instrumental in shaping the company's product curation and brand identity. The company's business model was primarily direct-to-consumer through its website, functioning on a retail markup system. It sourced and sold a curated selection of travel-friendly products from various established and emerging brands.
A significant part of 3FLOZ's strategy involved multi-channel retail. Beyond its online presence, the company expanded into physical retail by placing fully automated, self-service kiosks in airports across the United States. This move directly targeted its core demographic of travelers at the point of need. The company also offered services like same-day delivery in New York City and shipping to hotels to further cater to the needs of its traveling clientele. Over its active years, 3FLOZ successfully raised $2.14 million in funding over three rounds from at least one institutional investor, Tribal Ventures. The company is now listed as inactive.
Keywords: travel-size toiletries, e-commerce, beauty retail, grooming products, airport retail, personal care products, travel wellness, automated retail, online beauty store, TSA-approved toiletries, Alexi Mintz, Kate Duff, beauty subscription, travel essentials, cosmetic samples, skincare minis, haircare travel size, airport kiosks, beauty tech, direct-to-consumer beauty