3FINERY LTD

3FINERY LTD is a developer of augmented reality (AR) experiences focused on creating gaming-centric social environments. Founded in 2020 and based in Lanark, United Kingdom, the company aims to revolutionize reality by immersing users in interactive adventures. The founders listed are Dr. Llogari Casas Cambra, Dr. Kenneth John Mitchell, and Andrew Peter McGoff. The company leverages over nine years of research in audio and visual immersive avatar communication technologies.

The firm's core product is MagiPeeps®, a platform featuring customizable and expressive AR avatars. Unlike traditional videoconferencing, MagiPeeps® allows users to communicate emotions and messages through personalized, stylized avatars that mimic facial expressions and body language, enhancing remote interactions in virtual meetings or social chats. This technology aims to add a personal touch and deeper connection to digital conversations.

3FINERY's business model also extends to marketing, proposing a tool that can turn any object into a channel for social transmedia marketing through AR. This technology is designed to make real-world objects appear to come to life, enabling them to interact, play, and receive messages remotely. The company gathers interaction telemetry and other insights in an anonymized fashion to better understand user needs. The firm has received funding from an accelerator/incubator program and is in a revenue-generating stage.

Keywords: Augmented Reality, AR avatars, transmedia marketing, immersive communication, MagiPeeps, social gaming, virtual meetings, avatar communication, interactive technology, computer vision, machine learning, 3D content, digital expression, AR marketing, user engagement, remote communication, immersive experiences, social environments, interactive adventures, play-centered gaming