3DQR

3DQR GmbH, founded in 2016 and headquartered in Magdeburg, Germany, operates in the business and productivity software sector with a focus on augmented reality (AR). The company has developed a platform that merges AR technology with standard QR codes, allowing businesses to overlay digital information and 3D experiences onto the physical world. This is achieved through a patented software solution that enables precise positioning of virtual objects.

The company was founded by Daniel Anderson, who currently serves as CEO. His background includes over a decade of experience in augmented reality, having led AR projects at the Fraunhofer Institute and served as CTO for an XR agency. Anderson's experience in the field led him to establish 3DQR to address and overcome the weaknesses he observed in existing AR technology. Prior to his entrepreneurial ventures, he worked as a freelance 3D software developer and was a research assistant at the Fraunhofer IFF Magdeburg.

3DQR operates on a Software-as-a-Service (SaaS) business model, primarily serving B2B clients. The company provides a platform that enables users to create their own AR scenes, which can be applied across various sectors including training, maintenance, and marketing. For instance, in industrial settings, the technology can be used for maintenance solutions by creating a digital twin of machinery or for training purposes by visualizing complex processes. In marketing, it allows for interactive product presentations and unique advertising campaigns. The platform is designed to be user-friendly, allowing the creation of AR experiences without extensive prior knowledge. Revenue is generated through project-specific pricing and a test license model that allows clients to evaluate the studio's capabilities.

The company's core product is its AR platform, which allows users to create AR scenes that can be triggered by scanning a QR code. Key features include the ability to integrate various standard formats like 3D models, audio, and video, and IoT data. This enables a wide range of applications, from enhancing textbooks with interactive 3D content to developing virtual showrooms and providing real-time guidance for complex assembly tasks. The company has received funding from several investors, including IBG Beteiligungsgesellschaft Sachsen-Anhalt, bmp Ventures, and various European Union funds. Keywords: augmented reality, QR code AR, B2B software, SaaS, digital twin, industrial AR, AR maintenance, AR training, AR marketing, 3D visualization, interactive product presentation, Daniel Anderson, Magdeburg startup, Fraunhofer Institute, enterprise AR solutions, AR content management, virtual object placement, immersive experiences, productivity software, educational technology