3DPhy
Creating a realistic experience for prospective buyers, allowing them to explore and interact with properties at remote locations.
3DPhy, operating under the legal entity Novaviz Technology Pvt Ltd, was a visualization technology firm established in 2014. The company was founded by a team of IIT Kharagpur alumni, including Amit Shekhar, Rajeev Kumar, Uttam Kumar, and Raghvendra Polinki. The founders leveraged their technical background, conceived in a college setting, to address the challenge of showcasing products more effectively in the digital space.
Initially, 3DPhy focused on providing 3D cataloging services for e-commerce companies, aiming to reduce product returns by giving consumers a more realistic view of items. Their web-based technology allowed users to rotate and inspect products in 3D, enhancing customer confidence. The firm's client roster at this stage included names like UrbanLadder and FabFurnish. Subsequently, the company identified a significant opportunity in the real estate sector, which became its primary market. For this vertical, 3DPhy developed solutions that enabled builders and brokers to offer immersive virtual tours and 360-degree panoramic views of properties. This service allowed potential homebuyers to assess the dimensions, layout, and feel of a space remotely using devices like phones, tablets, or head-mounted displays.
The company's trajectory culminated in its acquisition by online real estate platform PropTiger in August 2016 for an undisclosed amount. This strategic acquisition was aimed at bolstering PropTiger's technological capabilities, integrating 3DPhy's virtual walkthrough and visualization tools to create a more immersive property search experience for its users. Prior to the acquisition, 3DPhy was headquartered in Gurgaon, India. Keywords: Novaviz Technology, 3DPhy, PropTiger acquisition, virtual tours, augmented reality real estate, 3D visualization, property technology, Amit Shekhar, Rajeev Kumar, Uttam Kumar, Raghvendra Polinki, IIT Kharagpur startup, 3D cataloging, e-commerce visualization, virtual walkthroughs, real estate marketing, 360-degree panoramas, digital property showcasing, head-mounted display tours, immersive home search