3DAY Inc
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| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | JPY10.0m | Seed | |
| Total Funding | 000k | ||
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3DAY Inc. is a Japanese firm established in March 2015, operating at the intersection of pet services and media technology. The company was founded by CEO Ryuichi Fujimori, whose background in pet salon management and involvement in initiatives like rescue dog matching informed his vision to solve key issues within the pet industry, such as the need for better information and services for owners. The company, formerly known as P-Link, rebranded to 3DAY, a name which also evokes the idea of spending a pleasant Sunday with one's pet.
The firm's core operations are twofold. Its primary service is "anicas," a specialized talent and influencer production agency for pets. Launched in November 2017, anicas manages a large roster of pet influencers and models, casting them for roles in commercials, magazines, and other media. This business unit provides an end-to-end service, from casting to on-set management, leveraging the appeal of its animal talent for corporate promotions. Revenue is generated by acting as an agency for these pet talents, connecting them with companies for marketing campaigns and other media appearances.
The second pillar of the business is the "3DAY" monitor service, a platform designed for pet owners. This service functions as a market research and sampling community, providing companies with direct access to a dedicated audience of pet owners for feedback on products and services. This creates a B2B revenue stream based on market research and targeted promotions. Through these symbiotic platforms, 3DAY Inc. aims to build a comprehensive infrastructure that enhances the lives of pets and their owners while providing value to businesses in the pet care market.
Keywords: pet influencer agency, pet talent management, animal models, Japan pet industry, pet market research, consumer insights pets, pet product sampling, anicas, Ryuichi Fujimori, pet marketing, animal talent agency, social media pets, pet advertising, Japanese startup, Setagaya, pet owner community, B2C pet services, B2B pet industry