3 Minute

3Minute inc. is a digital content and marketing firm specializing in video production, social media management, and influencer marketing. Founded in November 2014 by Hirokuni Miyaji, the company initially launched as a production house focused on nurturing and managing female YouTubers, creating three-minute video segments centered on fashion, makeup, and healthcare. The firm secured initial funding from B dash ventures and other venture capital firms to support its launch.

The company's business model revolves around creating engaging video content and leveraging its network of influencers for brand collaborations and tie-in campaigns with companies in the apparel and cosmetics industries. One of its major initiatives was the fashion video magazine "MINE," which achieved significant viewership milestones shortly after its release. Over the years, 3Minute inc. expanded its services to include Instagram marketing support, producing documentary-style content like "Future is MINE - Ainu, My Voice," which gained recognition at international film festivals.

In February 2017, the company was fully acquired by GREE, Inc., a major Japanese internet and game company, which allowed 3Minute inc. to operate as a wholly-owned subsidiary and further scale its operations. The firm has collaborated with notable partners, including Hakuhodo DY Group and Septeni, to enhance its advertising and PR capabilities.

Keywords: influencer marketing, video production, social media management, YouTube marketing, content creation, digital advertising, brand collaboration, fashion content, beauty marketing, Japanese market, social media strategy, video advertising, content marketing, influencer management, digital media, creative production, Instagram marketing, short-form video, online video, brand storytelling