360pi
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers and brands compete and win.
| Date | Investors | Amount | Round |
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| - | investor | €0.0 | round |
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| Total Funding | 000k | ||
360pi provides on-demand commerce analytics for retailers and brand manufacturers, focusing on competitive pricing and product intelligence. The company operates as a B2B software-as-a-service (SaaS) provider, offering a data-rich platform that helps clients make informed pricing decisions to drive sales and protect margins. Its clientele includes major enterprise retailers and Fortune 500 brands such as Ace Hardware, Overstock.com, and Build.com.
Founded in 2007 as Gazaro Inc., a B2C consumer comparison platform, the Ottawa-based company was co-founded by Sam Zaid, Brian K Joe, Alexander Rink, and Dominic Plouffe. Alexander Rink, with a background in engineering from the University of Waterloo, an MBA from INSEAD, and experience at Bain & Company, joined as CEO in 2010. He spearheaded a critical pivot from a near-insolvent B2C model to a profitable B2B enterprise, renaming the company to 360pi in July 2012 to reflect its new focus on price intelligence. This strategic shift was the catalyst for a period of significant growth.
The company's core technology uses artificial intelligence for product matching, tracking millions of products daily across thousands of brands with high accuracy. The platform delivers granular product and pricing data, including shipping and availability, through a web portal, custom dashboards, and data feeds that can integrate with clients' existing systems. This allows merchandisers and category managers to automate the previously manual and time-consuming task of tracking competitor pricing. In April 2017, 360pi was acquired by Market Track (now Numerator), a Chicago-based leader in advertising and eCommerce intelligence, to enhance its online competitive intelligence offerings.
Keywords: competitive pricing intelligence, commerce analytics, product intelligence, retail analytics, price monitoring, B2B SaaS, digital shelf analytics, price optimization, brand manufacturing, retail data, e-commerce intelligence, competitor price tracking, Market Track, Numerator, Alexander Rink, product matching, repricing, margin management, online retail, channel visibility, promotional intelligence