2x4

2x4 is a strategic design consultancy that specializes in developing brand strategies, content, and design systems for creative partners. The company operates in the branding and design market, serving a diverse range of clients including cultural institutions, luxury brands, and global corporations. By focusing on visual storytelling and strategic priorities, 2x4 crafts narratives that articulate values and provoke responses. The business model revolves around providing tailored design solutions that enhance brand identity and engagement. Revenue is generated through consultancy fees for services such as brand positioning, identity development, and digital activations. Key projects include digital activations at Starbucks Reserve Roastery in Shanghai and brand positioning for St. Regis. The company is known for its ability to visualize strategy, define priorities, and inspire imagination through its work.

Keywords: brand strategy, design systems, visual storytelling, creative partners, brand identity, digital activations, consultancy, cultural institutions, luxury brands, strategic priorities.