2P Perfect Presentation

Perfect Presentation (2P) is a prominent Information and Communication Technology (ICT) services and solutions provider in Saudi Arabia, established as a private company in Riyadh in 2004. The company specializes in delivering a comprehensive suite of IT services to support clients, primarily government and private sector organizations, on their digital transformation journeys. 2P is a publicly listed company on the Saudi Exchange (Tadawul) under the ticker 7204.

The company's business model is built around three interconnected business units: Software Development, Operation and Maintenance, and Customer Experience. This integrated structure allows 2P to offer end-to-end solutions, from initial development and software creation to ongoing infrastructure management and customer support. The company generates revenue through contracts for these services, which has led to a significant project backlog, reported at SAR 1.8 billion as of March 2023. In recent years, 2P has expanded its portfolio to include new business lines in Cybersecurity and Infrastructure to further diversify its revenue streams.

Historically, 2P has shown strong growth, marked by its successful Initial Public Offering (IPO) in November 2022. The company has secured numerous high-value projects, such as an SAR 84 million contract with the Saudi Authority for Data and Artificial Intelligence and a SAR 122 million project with the Eastern Health Cluster. The leadership team includes CEO Ehssan Doughman and Chairman Nasser Albassam. The company has also focused on building a global tech ecosystem through strategic partnerships with major technology vendors like Huawei, Nokia, and Alcatel-Lucent.

Keywords: ICT solutions, digital transformation, software development, IT operations, managed services, customer experience solutions, Saudi Arabia, Tadawul, government contracts, IT infrastructure, cybersecurity, system maintenance, IT consulting, enterprise software, communications platform