2Cimple

2Cimple operates as a technology studio focused on intelligent content personalization, offering a suite of engagement technologies. The company was founded by Narii Gaither, who serves as the CEO and has a background in digital marketing and interactive experiences, having previously worked at companies like Brightline and Viacom. His experience in creating interactive content for major brands appears to have directly influenced 2Cimple's direction.

The firm's core business revolves around creating interactive digital experiences for brands to engage consumers. This includes shoppable videos and images, interactive games, and sweepstakes designed to capture audience attention and drive interaction. The company targets brands and agencies looking to enhance their digital marketing campaigns. Its revenue model is likely project-based or involves licensing its technology platforms to clients for their campaigns.

A significant offering is the Nano platform, which integrates technologies like gamification, AI, and Web3 capabilities. This platform is positioned not only as a marketing tool but also as a means to promote sustainability by influencing consumer behavior related to transportation, energy, and waste. One of the key products is 'Experience NANO', a suite of tools that allows brands to embed interactive elements directly into their digital advertisements, a concept referred to as a "Digital Interstitial". This technology aims to transform standard ad units into engaging experiences without requiring users to leave the page, thereby increasing interaction rates for clients such as L'Oreal, Paramount, and Disney.

Keywords: content personalization, interactive advertising, shoppable video, gamification, brand engagement, digital marketing, ad technology, consumer engagement, sustainability tech, Web3 marketing